In 2012 cask ale outperformed the total beer market by 6.8%.  Cask ale continues to grow in awareness and interest and now 57% of pubs stock cask ale.  Over 180 new breweries have opened in the UK over the past year thanks to the governments progressive duty scheme and the consumers appetite for local “interesting” beers.

 

Consumers want to see a mix of familiar brands as well as guest ales on the bar and also like a variety of style, colour and ABV.  But make no mistake big cask ale brands are still important to any consumers drinking choice as they offer consistency and consumer trust.