In 2012, cask ale outperformed the total beer market. And whilst the 2020 pandemic stunted growth, consumers continue to be aware and show interest in “seeking out” and trying quality cask beer.

The governments progressive duty scheme enables quality cask ale suppliers to keep inventing and marketing delicious innovative cask beer.

 

Consumers want to see a mix of familiar brands as well as guest ales on the bar and also like a variety of style, colour and ABV.  But make no mistake big cask ale brands are still important to any consumers drinking choice as they offer consistency and consumer trust.