UK Law states that cider must contain at least 35% apple concentration. In the USA its 50%, in France its 100%. Clearly the UK’s cider makers had to respond to pressure from CAMRA who insist that “real cider” should be made from at least 90% apples. Once again, not unlike real ale and driven by the smaller, traditional cider makers this category has exploded into a diverse, heritage driven industry. Brands such as Westons Old Rosie and Thatchers Cheddar Valley have been joined by Moles Black Rat, Gwynt Happy Daze, Bunces Pigswill, Snailsbank and Lilleys to create a “fantastic world” of real ciders. Packaged mainly in a convenient 20l bag-in-box with excellent shelf life this is another category that demands respect and recognition as more and more consumers seek quality products.