"Local People Serving Local People"
Premium Spirits
Recent trends have shown that as people go out less, they treat themselves to better drinks and realise more and more that premium spirits are made with the very best ingredients. Consumers appreciate the care and attention that goes into their products and are willing to pay a little extra.
Stocking a range of luxury spirits gives the consumer the opportunity to exercise this but also provides the licensees with increased GP and cash margin.
In the on trade premium spirits represent 42% of the market value, and that’s 50% in London – so half of every pound spent in a bar is spent on a premium spirit. The following is merely an example of our vast range:
-
Vodka - Stolichnaya, Absolut, Belvedere, Ciroc
-
Gin - Plymouth, Tanqueray, Bombay Sapphire
-
White Rum - Wray & Nephew, Havana
-
Bourbon - Wild Turkey, Woodfordes Reserve, Jim Beam
-
Dark Rum - Woods 100, Goslings Black Seal
-
Whisky - Isle of Jura, Macallan
Are you ready for the Au Vodka Revolution?
The Au vodka story started in 2015 when two old school friends realised nothing stood out in the world of grey, clear, frosted bottled vodka.
Au-the chemical symbol for gold- was born.
Who would have thought that in 7 short years they would launch in the USA and sell 50,000 bottles in the first week and by 2025, turnover would reach over £60 million. From category disruptor to global distribution is a true UK success story.
The message is simple: put Au vodka behind your bar and consumers will be drawn to it immediately. That’s when the real fun starts as customers navigate from Black Grape to Pink Lemonade, from Juicy Peach to Sticky Toffee plus many more delicious award-winning flavours.