Draught Beer Sales By Category:

 

• Draught Lager    58% -        3 out of every 5 pints sold, most important category on the bar

• Premium Lager  14% -        564 million pints sold per year

• Draught Beer     27% -        1/3 of all draught sold worth £1.5 billion

• Draught Cider    10% -        1.75 million barrels (36g) over 950 pints per hour

 

In summary, big brands totally dominate the draught beer market and

have done so for the past 5 years.  All the following plus many more can

be purchased from Hutton Wholesale:

 

• Cruz Campo, Amstel, Coors, Madri, Carling, Bud Light

• Moretti, Heineken, Poretti, San Miguel, Staropramen

• John Smith’s, Tetley’s, Boddingtons, Stones

• Strongbow, Aspalls, Inch’s, Old Mout

• Beavertown Neck Oil, Brixton Low Voltage, Salt Alpacalypse

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Consumers continue to demand quality over quantity and are more than

willing to pay a little extra for a well presented, chilled pint of premium, world beer.

Please pay particular attention to the brands on your bar to ensure you are

getting your fair share of this lucrative “cash margin” category.

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• Draught Stout- Dominated by Guinness with an unbelievable 92.4% market share. Maybe add Murphy’s to enhance the category and offer a little choice

 

• Draught flavoured cider- Check out the new Old Mout Flavour Wave system that uses the latest technology to offer 3 times the flavours via one tap. If that’s too much for you, maybe consider adding a single tap of Old Mout, Rekorderlig or Kopparberg

 

• Draught craft/ IPA- traditional standard bitter sales are in free fall as consumers look for modern, flavoursome, well marketed draught beer options. Beavertown Neck Oil sets the standard, but others have entered the fray; Alpacalypse, Salt Jute or maybe something more local like Thornbridge AM:PM or Green Mountain.